About Us

OUR STORY

Sierra’s Collections was founded in 2020 in Carson, California. It is a Black woman-owned jewelry brand inspired by the beauty, mystery, and timeless elegance of the ocean. In a space where coastal jewelry rarely reflects diverse founders and perspectives, the brand was built to offer a fresh take on seaside luxury—one that feels elevated, feminine, and effortlessly wearable every day.

"What began as a passion project quickly blossomed into a full-fledged brand, dreamed up at a Starbucks where I used to work. I wasn't making enough money at the time to help my family with bills and keep up in school. Shortly before lockdown, I was going through a spiritual awakening that lead me towards the desire of entrepreneurship as well as a major interest in jewelry crafting. With my laptop open between shifts and a heart full of ideas, I brought this vision to life—one piece at a time. Every design is made with intention, reflecting the journey of transformation, self-love, and divine feminine alignment."

- Sierra Howard

Each piece is thoughtfully chosen to capture the essence of life by the water. Sculptural shells, delicate florals, to shimmering starfish, sunlit textures, and organic shapes inspired by the shoreline. We sell oceanic jewelry for girls who are chasing summer year-round or who simply want to carry a piece of the coast with them. Our jewelry is designed to bring that feeling into your everyday life.

We specialize in high quality, gold-filled, and stainless steel jewelry that delivers the look of fine luxury without the fine jewelry price tag. Our pieces are made to become staples in your collection—beautiful enough to make a statement and versatile enough to wear from sunrise coffee runs to sunset dinners by the water.

More than jewelry, Sierra’s Collections is an invitation to embrace your inner siren—confident, captivating, and deeply connected to the sea.

Welcome to Sierra’s Collections!

The ocean is always within reach.